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Ice cream shops

WHY are ice cream shops so cold?? I mean yes, I get it, they need to keep the ice cream cold. But folks, just because we have to keep the stuff in our kitchen freezers frozen doesn't mean we keep our houses at 65 degrees or always have the fans running, do we? But you go into an ice cream shop and you have to put on your ski-wear when you're eating the ice cream (and what is UP with all the fans blowing??).

I mean you would think that if they wanted to sell more ice cream, they'd keep it a tad warmer to motivate customers to buy more. Am I crazy?